1. Overview of AtTheShore.com.
2. Who is AtTheShore.com?
3. How can I contact AtTheShore.com?
4. How can I feature my property on AtTheShore.com?
5. Who is the competition?
6. What is the goal?
7. How will this site be different from the competition?
8. How can I add a business or real estate listing to the local directory?
9. How do I join AtTheShore.com?
10. Why use this site?
11. How is this site different than your other real estate sites?
12. What is your advertising budget?
13. How will we market the site?
14. Where are your billboards?
15. How do you measure activity and traffic?
16. How can I become an affiliate real estate broker (IDX)?
17. How can I become an affiliate real estate rental office?
18. What is co-branded advertising?
19. Do I have to have the Ginn System to be an affiliate real estate rental office?
20. Where do you presently have rental office affiliates?
21. What domains are used as gateway sites to AtTheShore.com?
22. How come I get redirected to OnTheBeach.co.uk when I enter OnTheBeach.com?
23. What is your predominate market for listings and visitors?
24. Should I use a Realtor ®?
25. Why should I use a Realtor ® for listing or renting a property?
26. Who supplies the tax record and past sale data on this site?
27. Who supplies the real estate listings on this site?
28. What are the features for real estate and business listings?
29. How can I be a sponsor on this site?
30. Who can I contact to have photos or videos done?
31. What is in each area directory?
32. How much did it cost to start and develop this site?
33. How much does it cost to maintain this site?
34. What is the bottom line?
35. How do you do your live cams?
36. I'm having trouble viewing your streaming cams?
37. Who installs and maintains your streaming cams?
38. How was this site created?
39. Which internet service provider do you use?
40. What is your privacy policy?
41. Disclaimers
42. Who does your postcards?
43. Where can I get one of your car magnets?
44. Where do you get your car magnets?

AtTheShore.com (& DownTheShore.com) is a consolidation of two former sites, CMNJ.com (Cape May County) and ACNJ.com (Atlantic County), into a regional comprehensive 'AtTheShore' site. It will also be adding LBINJ.com (Ocean County).

The site integrates sale listings (IDX), tax records, past sales and rentals using propietary software from sites like TaxRecords.com, WeeklyRentals.com, PiNGThisPage.com and Tenant.com, as well as many third party vendors.

• WeeklyRentals.com & OnTheBeach.com

  Over 15,000 properties available for weekly vacation rental!

• OceanCityRealEstate.com

  Over 1,300 Ocean City sale properties and 6,800 rental properties!

• TaxRecords.com

  Over 30,000,000 tax assessment records (1999-2011) for the State of New Jersey.

• Tenant.com

  Over 200,000 yearly and vacation rentals on a worldwide site!

• BeachToBay.com

  Over 13,000 sale properties and ~1,000 vacation rentals in Delaware & Maryland!

1. Berger Realty
2. Jesse Real Estate
3. Prudential Fox Roach
4. Monihan Realty
5. Coldwell Banker James C Otton Real Estate
6. Grace Realty
7. Marr Agency
8. Coastal Realty
9. Goldcoast Sotheby's Real Estate
10. Ocean City Realty
11. McCann Realtors
12. Sea Isle Realty
13. NJ Realty
14. Ferguson Dechert Real Estate

To feature your property or business on AtTheShore.com and our gateway sites, please contact us!

Competing sites are:

• Real Estate
  • VRBO.com - rentals. Presently (as of January 3, 2012 (* - / August 1, 2012 / October 8, 2012)):
    • 1,244 (/ 1,344 / 1,351 *) - Cape May County
      • 370/379/383 - Ocean City
      • 102/112/116 - Sea Isle City
      • 78/90/87 - Avalon
      • 67/72/71 - Stone Harbor
      • 155/166/163 - North Wildwood
      • 154/163/162 - Wildwood
      • 148/166/169 - Wildwood Crest
      • 170/198/200 - Cape May

    • 192 (/ 209 / 206 *) Atlantic County
      • 131/142/137 - Brigantine
      • 19/16/19 - Atlantic City
      • 20/23/22 - Ventnor
      • 17/19/19 - Margate
      • 5/9/9 - Longport

    • 473 (/ 1,081 / 513 *) Ocean County
      • 473/1,081/513 - LBI

    • 803 Delaware (October 10, 2012)
      • 293 - Rehobeth
      • 157 - Dewey Beach
      •  41 - Bethany
      •  47 - South Bethany
      •  74 - Lewis
      • 120 - Fenwick Island
      •  71 - Ocean View

    • 828 Maryland
      • 246 - Eastern Shore
      • 582 - Ocean City
    • Jersey Shore - VRBO has 1,909 ((/ 2,634 / 2,070 *) rentals listings @$299/year or $570,000/year (/ $790,000/year / $621,000/year *)!
    • Delaware Shore - VRBO has 803 rentals listings for ~$240,000/year
    • Maryland Shores - VRBO has 828 rentals listings for ~$250,000/year

  • Businesses/Events/News
    • AC Press
    • OceanCityPatch.com
    • Philly.com Shore Guide

  • Local Chambers:
    1. Cape May
    2. Cape May County
    3. Greater Wildwoods
    4. Stone Harbor
    5. Avalon
    6. Sea Isle
    7. Ocean City
    8. Atlantic City
    9. Greater Atlantic City
    10. Brigantine
    11. Ocean County
    12. Southern Ocean County

The goal is to market to the ~15,000 real estate rentals owners :

• 1,411 - Cape May
• 4,285 - Wildwoods
  • 1,603 - Wildwood Crest
  • 1,066 Wildwood (PDF 1) (PDF 2)
  • 1,616 North Wildwood (PDF)
•    878 - Stone Harbor
• 1,087 - Avalon (PDF)
• 2,154 - Sea Isle City
• 4,636 - Ocean City
•    500 - Atlantic City, ...
• 1,886 - Brigantine
• 1,500 - LBI

• 300 - Cape May
• 400 - Wildwoods
• 100 - Stone Harbor
• 100 - Avalon
• 100 - Sea Isle City
• 400 - Ocean City
• 500 - Alantic City, ...
• 100 - Brigantine
• 100 - LBI

• ~4,000 - Cape May County
• ~7,300 - Atlantic County
• ~3,400 - Ocean County

AtTheShore.com is different than our other real estate sites:

1. we manage and maintain the site's content
2. we partner with specific sales and rental offices in particular cities
3. we advertise the site

Additionally, the site will:

• allow businesses to manage their listings.
• allow real estate owners to manage their listings.
• allow real estate rentals to interface with broker's systems.
• integrate local businesses with real estate listings.
• integrate local content image library with all listings
• offer photography and video services
• integrate our IDX listings :
  • Cape May County
  • Atlantic County
  • Ocean County
• integrate our TaxRecords.com
• leverage and market our existing sites traffic and technologies
• immediately have image & real estate content
• will syndicate all listings to other sites
• reduce redundancies and cost to ALL parties (owners, brokers & businesses)

We offer 3 types of memberships:

• FREE - 'static' (not user changeable) listings w/
  • contact info
  • home page (& generated thumbnail)
  • email link
  • default map of address
• Level I - $100/year - all of above plus (1)
  • self managed listings
  • adjustable map
  • listing description
  • keywords and products
  • integration on sale listing page
• Level II - $200/year - all of above plus (1)
  • random 'featured' listing on local pages (requires home page url)
  • managed user comments (optional)
• Level III - $300/year - all of above plus (1)
  • ALL real estate categories
  • weekly rate chart (if vacation rental)
  • variable or random contact information
  • picture upload and maintenance

1. if your listing is already on our site, all you need to do is register and request a transfer of the listing.
2. Listings are good for one calender year.
3. Photography services are available for an additional one time fee of $50 per listing (some restrictions apply).
4. Payments of check, credit card and paypal are accepted.

You can add your real estate sale or rental for $200.00/year or your business for $100.00/year. Please register or login to get started.

Register	Login	My Account
Add	Vacation	Amenities
Rates	Map	Contact

We are best resource for real estate, tax records, past sales and businesses in Cape, Atlantic and Ocean Counties.

For:

• Real Estate Agents/Offices:
  • Activity = Results !
  • large inventory of sales
  • large inventory of rentals
  • tax records
  • past sales
• Owners:
  • Activity = Results !
  • integration of real estate listings with past sale, nearby listings & images
  • tax records
  • past sales
• Businesses:
  • Activity = Results !
  • integration of business listings with real estate listings
• Sponsors:
  • Activity = Results !
• Tenants:
  • large inventory of rentals
  • integration of nearby rentals & business listings with listings

AtTheShore.com is different than our other real estate sites:

1. we manage and maintain the site's content
2. we partner with specific sales and rental offices in particular cities
3. we advertise the site

Additionally, the site will:

• allow businesses to manage their listings.
• allow real estate owners to manage their listings.
• allow real estate rentals to interface with broker's systems.
• integrate local businesses with real estate listings.
• integrate local content image library with all listings
• offer photography and video services
• integrate our IDX listings :
  • Cape May County
  • Atlantic County
  • Ocean County
• integrate our TaxRecords.com
• leverage and market our existing sites traffic and technologies
• immediately have image & real estate content
• will syndicate all listings to other sites
• reduce redundancies and cost to ALL parties (owners, brokers & businesses)

Yearly minimum advertising :

• $100,000 - Walt Whitman Bridge Billboard
•   $40,000 - AC Expressway billboard
•   $50,000 - Live cams
•   $60,000 - 100,000 car magnets
•   $50,000 - business mailings
• $100,000 - 120,000 direct postcard mailers

Minimum advertising $400,000 per year.

We will market the site by:

• shooting, titling and geocoding 25,000 local images
• joining & networking with ALL Chambers
• postcard mailings to ALL Chamber members
• direct postcard mailings to ALL rental owners
• 2 sales people for direct contact with businesses & rentals
• billboards
• live cams
• car magnets

Presently, we have/had billboards on Roosevelt Boulevard, Upper Township, NJ on the south side, inbound and outbound of Ocean City and inbound to Philadelphia on the Walt Whitman bridge:

We are planning on two additional billboards: Atlantic City Expressway and the Walt Whitman Bridge.

Site traffic is logged, measured and analyzed by three traffic analyzers:

• Google Analytics
• Go Stats
• Proprietary

• comparison & corroboration
• live on site reporting (Go Stats & Proprietary)
• custom reporting on real estate content (Proprietary):
  • Top Listings
  • Top Cities
  • Top Zips
  • Bottomline listing showings

Year to date traffic:

IDX affiliate real estate/office sale areas and estimated cost (monthly) are:

1. $2,000 - CMNJ (& WCMNJ & NCMNJ) (Cape May)
2. $1,000 - WCNJ (Wildwood Crest)
3. $1,000 - WWNJ (Wildwood)
4. $1,000 - NWNJ (North Wildwood)
5. $2,000 - SHNJ (& SHMNJ) (Stone Harbor)
6. $1,000 - CMCHNJ (Cape May Court House)
7. $2,000 - AVNJ (& AVMNJ) (Avalon)
8. $2,000 - SICNJ (Sea Isle City)
9. $3,000 - OCNJ (Ocean City)
10. $1,000 - UTNJ (Upper Township)
11. $2,500 - ACNJ (Atlantic County)
12. $2,000 - BRNJ (Brigantine)
13. $1,000 - NFNJ (Northfield)
14. $2,500 - LBINJ (Long Beach Island)
15. $2,000 - STNJ (Stafford Township & Ocean County)

Specific areas can be split with multiple offices/agents for an additional 10% fee for each additional office/agent.

Additionally, affiliate real estate offices (IDX) will have to match their monthly fee with approved co-branded AtTheShore.com advertising (mailings, print, magnets, ...).

Affiliate offices :

• will get their contact info on every IDX listing in their area
• will get their 'beachfront' sale listings featured on OnTheBeach.com
• will get the benefit of site advertising & traffic
• will get IDX updates daily
• would have to apply, pay & comply with MLS IDX fees & guidelines
• may have to have multiple IDX agreements for areas with listings in multiple boards (ie. Ocean City, Upper Township, ...)

Note! - Though not required, preference will be given to affiliates who subscribe to both sales IDX and broker rentals for a particular area!

Please contact us to affiliate on our site.

Affiliate Rental offices will cost $1,000 per month ($1,500 for OC) for specific areas and:

• will get a rental catalog on the site
• will have searchable weekly rentals on the site
• will get their 'beachfront' rental listings featured on OnTheBeach.com
• affilate offices need to provide XML rentals feeds for Tenant.com
• a one time setup fee may apply

Specific areas can be split with multiple offices/agents for an additional 10% fee for each additional office/agent.

Additionally, affiliate real estate rental offices will have to match their monthly fee with approved co-branded AtTheShore.com advertising (mailings, print, magnets, ...).

Co-branded advertising is complimenting your existing advertising with branded AtTheShore.com and local gateway site domains.

NO!

Presently we have affiliated offices in:

• Ocean City
• Sea Isle City
• Avalon
• Stone Harbor
• The Wildwoods

Gateway sites used to redirect to specific locations or types of property :

1. DownTheShore.com (synonymous with At The Shore)
2. OnTheBeach.com (listings on the beach)
3. CMNJ.com (& WCMNJ.com & NCMNJ.com) (Cape May & West & North)
4. WCNJ.com (Wildwood Crest)
5. WWNJ.com (Wildwood)
6. NWNJ.com (North Wildwood)
7. SHNJ.com (& SHMNJ.com) (Stone Harbor & Manor)
8. CMCHNJ.com (Cape May Court House)
9. AVNJ.com (& AVMNJ.com) (Avalon & Manor)
10. SICNJ.com (Sea Isle City)
11. OCNJ.com (Ocean City)
12. UTNJ.com (Upper Township)
13. ACNJ.com (Atlantic City & County)
14. LBINJ.com (Long Beach Island & Ocean County)

Additionally, there are the following gateway sites:

1. donutcam.com - short cut (redirect) to our live cam at donut counter at Bob's Grill
2. hotdogcam.com - short cut (redirect) to our live cam at lunch at Bob's Grill
3. doubleshotcam.com - short cut (redirect) to our live cam on the Double Shot at Playland's Castaway Cove.

We use OnTheBeach.com as a gateway site to redirect to :

All other country IPs are redirected to OnTheBeach.co.uk which is a site that specializes in vacation destinations in Europe, Asia, Africa, the Caribean, ... . While we do redirect to their site, we are not affiliated with them or their site. Likewise, OnTheBeach.co.uk is not affiliated with AtTheShore.com

The IP based redirection is based on a geoIP based database - GeoLite.

AtTheShore.com and gateway sites presently have a listing base of rentals, sales & businesses for Cape May, Atlantic and Ocean Counties, NJ. Additionally, our typical visitors are from the Philadelphia, New Jersey and New York market area.

If you arrived at our sites outside of the US and CA markets, you'll get a message suggesting that you may have reached AtTheShore.com in error. If that is the case, please try google.com and search for the correct site.

YES!

• are licensed in the states they serve.
• are governed by laws in the state they serve
• insulate both Buyer & Seller AND Tenant & Landlord from direct contact

Additionally, most (but not all) brokers/agents are also Realtors® identified by the Realtor® logo when they are also members of the National Association of Realtors® and abide by its strict Code of Ethics.

Our site strongly suggests that you work with a Realtor ® when and where possible!

To check the status of a NJ licensed agent or broker, please use this link:

There are many reasons for using a Realtor ® for renting or listing a rental/sale property. In particular:

• can make one call to an office and get help on many listings versus calling many individual owners for help on each listing
• can get a third party (agent) recommendation on a listing
• have less worry of fraudulent listings
• have a local office for checkin and complaints

• can be insulated from direct dealings with tenants/buyers
• can have an office handle all negotiations and payments
• can have a local office handle checkin, checkout and complaints

Our site strongly suggests that you work with a Realtor ® when and where possible!

The tax record data and interface displayed on this site was provided by:

The real estate listings provided on this site are provided with permission from:

• Cape May County MLS
• Atlantic County MLS (SJSR)
• Ocean County MLS

Databases Updated: Monday, 06/17/2013 08:55

Real listings have:

• nearby sale listings
• nearby sold listings
• nearby rental listings
• nearby business listings
• nearby images and local interest
• integrated google maps (if applicable)
• google street view (if applicable)
• WalkScore (if applicable)
• Mortgage Calculator (if applicable)

• integrated google maps (if applicable)
• nearby images and local interest
• unlimited number of images
• embedded video
• embedded facebook interface

5 Sponsor ads are available for random rotation on the main page and sponsor page for $6,000/year.

To arrange photos or videos of your listing, please contact:

Each area directory will have complete and accurate list of:

• local busiesses
• local points of interest
• events
• images/videos

• map
• complete contact info
• link and thumbnail of homepage
• integration on sale listings

• Users will be able to claim and manage their listing
• all BASIC listings will be a FREE
• PREMIUM listings will have a nominal yearly fee

This site cost ~$50,000+ to develop, not counting domain names (AtTheShore.com & DownTheShore.com), gateway sites, phone number - (800) 234-SOLD, phone system, integrating existing proprietary software interfaces (TaxRecords.com, Tenant.com, ...) and third party fees & licenses (IDX, Chamber, ...)

Additionally, the site cost ~$300,000+/year in daily updates, maintenance, improvements, server, cams and bandwidth.

In addition to initial site development, it will cost (yearly):

• $400,000 - advertising
• $100,000 - site & database updates/improvements
• $100,000 - tech support
• $100,000 - management
•   $50,000 - Ginn software & consulting
•   $40,000 - office, billing, server & bandwidth
• $100,000 - sales
•   $50,000 - cam installation & maintenance
•   $50,000 - photo content
•   $50,000 - miscellaneous

The bottom line is :

•    $600,000 - Rental Listings (@3,000)
•    $300,000 - Affiliate Sale Office (IDX)
•    $175,000 - Affiliate Rentals Office
•    $100,000 - Business Listings (@1,000)
•      $30,000 - Sponsor Ads

•    $940,000 - ongoing cost

The live streaming cams are done by:

• installation of business class static IP internet service line ($200 install and ~$100/month)
• AXIS 24IQ cam server (~$700)
• cameras and installation (~$1,000 each)
• wireless router (~$70)
• setup (~$1,000)
• maintenance (~$1,500/year)

Typical cam locations (4 cams) cost ~$7,000 install & equipment and ~$225 per month for bandwidth and maintenance.

Note! - up to 4 cams per server and also supports a WIFI hot spot !

The live streaming cams have been tested and readily work with:

• Firefox Browser
• Chrome Browser
• Safari Browser
• iPhone
• iPad

On Internet Explorer, you may need to lower your security to low or medium to allow ActiveX.

• Tools
• Internet Options
• Security
• Security Level
• Custom Level
• Scroll to ActiveX controls
• Enable - Allow previously unused ActiveX controls to run without prompting

On the droid based phones, you may need to install Firefox as an APP.

Web cameras are installed, serviced & maintained by:

• PHP
• MySQL
• Google Maps API
• Apache Web Server
• PHP QR Code encoder
• ImageMagick
• Shrink The Web ®
• GeoLite Database

Our dedicated high speed business class internet connections are supplied by:

Comcast Business Services- Northeast Division

Contact:
Larry Frieze, Business Account Executive
1250 Berlin Rd.
Cherry Hill, NJ 08034
Office-856.616.2551
Fax-856.821.4016

We purchase our postcards from:

We strongly recommend their company as they've been extremely responsive, professional and timely on design, questions and delivery.

Our car magents are at various local businesses in Ocean City, NJ and surronding area.
Please Note! - subject to availability so you may want to call or visit the following locations:

1. 34th Street Farm & Garden Center - 210 34th Street, Ocean City - (609) 399-6431
2. Boulevard Super Liquors - 501 Roosevelt Blvd, Marmora - (609) 390-1300
3. Boyar's Market - 1340 Asbury Ave., Ocean City - (609) 399-1343
4. Diamond Tailor Shop - 609 Asbury Avenue, Ocean City - (609) 399-1120
5. Dot's Pastry Shoppe - 3148 Asbury Ave, Ocean City - (609) 399-0770
6. Playland's Castaway Cove - 1020 Boardwalk, Ocean City - (609)399-4751
7. Ralph's Bagels & Deli - 121 Tuckahoe Rd, Marmora - (609) 390-3100
8. Rauhauser's Candies - 721 Asbury Ave., Ocean City - (609) 399-1465
9. Ready's Coffee Shop - 415 8th Street, Ocean City - (609) 399-4418
10. Wallace Hardware - 750 Asbury Avenue, Ocean City - (609) 399-2227
11. Wards Pastry - 730 Asbury Ave., Ocean City - (609) 399-1260
12. Yoasis - 838 Asbury Avenue, Ocean City - (609) 525-2100

We offer our oval and heart magnets all year long and on holidays and seasons, we offer our themed magnets:

Our Newest Magnets!

We purchase our magnets from:

All of their products and materials are made and produced in the USA.

We strongly recommend their company as they've been extremely responsive, professional and timely on design, questions and delivery.